Motorsports offers one of the widest demographic audiences with age ranges from infant to the mature.
Motorsports is just like any other sport or profession, generations participate, attend, and manage within motor sports.
With this variety of age groups at events it is easy for your company to target a segment of this group.
The demographics of short track racing looks like this.
Gender: Female 44% Male 56% 72% are married
Age: 18 – 34: 21% 35 – 54: 41% 55+: 25%
Income: 50k & under: 19% 50 -75k: 18% 75 – 100k: 5%
100 – 150k: 17% 150k+: 7.5%
Unique Promotions 