The Racing and Individual Sports industry is anticipated to grow over the five years to 15bn, as many sports will likely continue to expand their broadcasting power through new media outlets. Online streaming is expected to continue presenting a major alternative to cable TV as a broadcaster of sporting events. Meanwhile, total advertising expenditure is projected to grow, rising at an annualized rate of 1.05% over the five years, increasing the potential earnings of athletes and facility operators. These are modest projections based on the effects of the Covid virus in 2020 and the unknown effects in 2021. Specifically, as it relates to local and reginal motorsports the societal change towards support of local businesses, daycations, and more weekend trips vs. long vacations has benefitted this sector of the sport.
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