Different Levels of Racing

Weekly Racing

Weekly events will see the weekly family outings, neighbors and friends sit together to cheer for their favorite drivers, the impression repeatability is extremely high. These are the people that are supporting a local weekly track and the local small businesses of these communities. Local events offer high impression repeatability, creating a top-of-mind name awareness. This group is highly likely to have been sitting in the same seats at a local track for generations. The participants are also of generations, fathers and sons racing against each other or fathers are now the crew chiefs for their daughters and/or sons.  

Statewide Events

Statewide events attract both the family and professional crowd, a crowd with more expendable income. This is more likely to be a business or professional group of friends that have planned a day or short weekend gathering. As this is still a local weekly track those weekly attendees will plan a weekend family outing that would include hospitality stays or camping outings. Impressions per event are significantly higher than the weekly or local events. The number of unique impressions at the statewide level is greater at this level of motor sports. As these events are contested throughout of the entirety of a state, groups tend to choose 4-6 of these events per year, the majority will be geographically close to home base, the other may be a day trip or weekend events.

Regional/National Events

Regional/National events have an even larger geographic footprint, a greater number of unique impressions per event, with a higher average income level. These regional or national events are the most professional level of short track racing and appeals to the business leaders within communities. These have the greatest number of in person attendance in short track racing, as well many of these events now have a pay per view audience, are live streamed by fans and other electronic media outlets creating the greatest number of impressions.

A series of regional/national events will reach the largest number of unique impressions.